About UsWe believe in a cruelty free world. We believe that those who do not have a voice deserve a voice and the voice must be strategically placed in a place where people can hear them. Inspired by the work of animal activists putting on rallies in small towns where the only people they influence are average joes who have no power in the governement, and movements and we encourage you to continue this. our work is to influence decision makers and policy makers right at the heart of where they're at.
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Where We Function
Government
The most effective way to bring about change is to bring it from the top. Strategically located in DC, we remind politicians that the world is watching and meet with politicians to influence them to push for fairness for the animals. For the longest time, animals have been neglected because there simply wasn't anybody speaking up for them. But this is about to change as our ambassadors will speak out for them. |
Community
The people and their love for animals is the heart of our movement. We do all we can to connect with animal lovers around the world by supporting local protests and organizing rallies at major cities to push for local change. Whether it is the bear hunt in Florida or shutting down Sea World in San Diego, we seek to set up a network of ambassador communities that can push for change. |
Online
We live in a hyerconnected world and it is important that we raise awareness and report what's happening at DC online to animal lovers there. Prior to the internet, people would have to travel thousands of miles to a convention to learn about what's new or subscribe to magazines, we're changing things up with the power of social media, blogging and citizen journalism. Our citizen journalism partner has over 30,000 readers and over 200,000 reach. |